Bounce Light Off Ceiling

A recurring topic on tangents is how to bounce flash in pretty extreme situations.
Bounce light off ceiling. Note the fall off through the back of the frame. With a related article bounce flash outdoors with a reflector i showed some images from an event at a new york restaurant. To do the ceiling bounce just tilt your flash to the ceiling or at a 75 degrees angle and take the picture. The ceiling will act as a huge reflector bouncing the light softly on your subject.
The objective is to bounce light to soften it before it hits your subject. Bounce flash off a dark ceiling. It s especially effective with low white ceilings but it also works on taller off white ceilings too. Bounce flash is when rather than firing your flashgun pointing directly at your subject you point it elsewhere typically up or at an angle bouncing off a wall or ceiling.
Because generally speaking direct bare. Allowing light to hit the ceiling and bounce downward creates a better effect than direct light from the front. By default when i put a flash on my hot shoe i aim it straight up in the air so that i can bounce the light off of the ceiling. The above photo of the county sheriff had the flash set on 85mm bounced off of the ceiling near the subject.
Bounce 1 off the ceiling. I intensely dislike direct hard on camera flash. Bouncing a flash off a ceiling. Just pop the flash and eyeball the hotspot on your bounce surface.
Why bounce it and not point directly at my subject.